employee communications

Employee Activists Are An Under-Used Communications Tool

Posted on Jul 14, 2014

In 2009, a group of employees at a  Fortune 500 company came together to create a blog about their firm. Monsanto According to Monsanto was a response to The World According to Monsanto, a film which took a highly critical look at the agriculture company. In an initial post, the bloggers explained why they set up the site and why they were taking the time to write on behalf of their employer. People here are passionate about what we do and feel strongly that Monsanto and our efforts contribute a lot to agriculture and to the world in general. That’s often hard to get across in typical corporate communications and we’re hoping that this blog will offer a more personal view of Monsanto. Monsanto According to Monsanto represents both the opportunity that engaged and loyal employees represent to their firms — and the degree to which companies are missing that opportunity. Monsanto isn’t the only large company with a difficult public image that could benefit from a real and human face. But it is the only one whose employees have chosen to organize in order to represent the firm publicly. According to a study by PR firm Weber Shadwick, many employees are willing to speak up on behalf of...

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Using The Net Promoter Score For Employee Engagement And Review

Posted on Feb 14, 2014

Back in the early nineties, Fred Reichheld, a researcher at Bain & Company, launched a research project to find an efficient way to rate and monitor customer satisfaction. Traditional customer surveys, Reichheld argued, took too long to collate data and the results were rarely analyzed quickly enough to generate responses that could change behavior. Reichheld and his team found that for companies in mature, competitive industries, surveyors really needed to ask just one simple question: What is the likelihood that you would recommend Company X to a friend or colleague? Respondents were asked to provide the answer on a scale of 1 to 10. The higher the value, the greater the likelihood that they would give a recommendation. Reichheld then divided the respondents into three categories. Those who offered scores of 8, 9 and 10 were classed as “Promoters.” They were seen as loyal enthusiasts who would continue buying from the company and would urge their friends to do the same. “Passives” provided scores of 6 and 7. They were seen as “satisfied but unenthusiastic” and could be persuaded to switch supplier by a rival company. “Detractors” were those customers who provided scores of between 1 and 6. They were unhappy and might only have continued to buy from...

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